You searched for: "" but we corrected it to "*"

Did you mean to search for ""? Click here to show those results.

The results has been filter on Authors containing Robert Passikoff.
ANA has found 10 results for you, in 237 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Brand keys

This multi-national case study describes the harnessing of consumer bonding measurements to optimize the likelihood of successfully launching new products or services. The study introduces a new research discipline; Brand Keys. Based upon established...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Robert Passikoff
Company: Dentsu Macromill Insight
June 15, 1992
×

Citation

Passikoff, R. (1992a, June 15). Brand keys. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/brand-keys